Marketing Officer
as a service
A Fractional Chief Marketing Officer (CMO) gives your business expert marketing support without the need for a full-time hire. They help shape your marketing strategy, guide your team, and focus on what’s needed to grow your business.
instant expertise, fast results
Affordable
instant success
A Fractional CMO gives you expert marketing help without the cost of a full-time hire. They offer flexible, part-time support to shape your strategy, guide your team, and drive business growth.
It’s a smart, cost-effective way to get the marketing leadership you need, whether for short-term projects or ongoing guidance.
Key Benefits:
- Experienced leadership without full-time costs.
- Flexible, part-time support.
- Strategic guidance for growth and team development.
- Cost-effective for short-term or ongoing needs.
How it works
(01)
Current situation review
Before our workshop we look into all your digital marketing touch-points such as your website, organic channels, paid channels and much more to understand where and how your brand is visible today and where it can improve.
(02)
Start up workshop
In the workshop we learn to know your brand in even more detail and discuss our findings from the previous phase. Together with your goals and current state, we agree on an overview roadmap for the coming 6-12 months.
(03)
Team Setup
With the roadmap in place we can start to plan out your efforts in more detail, how to prioritise and assign the right specialists for the tasks at hand.
If you have an existing team, the CMO can step in to manage and guide them.
(04)
Detailed Activity plan
We turn the plan into action, with clear tasks and deadlines. Your CMO keeps everything on track, making sure the work supports your goals and is continually optimized for better results.
(05)
Follow up and learnings
Every month we follow up and report on our agreed KPI’s. From here we define next steps, identify new initiatives and plan out for the following month.
Why fractional CMO?
Why fractional CMO?
+
Full time
employee
Fractional
CMO
++
Marketing agency solution
Zero recruitment cost
Fast turn-around to start employment
Scalable, pay only for what you need
Internal team management
Long term strategic support
Cost effective network of resources
Fractional CMO packages
(01)
Monthly
Perfect for small businesses or startups looking to ensure their fundamentals are in place.
- Marketing Due Diligence
- Start up workshop
- Roadmap and action list
- Monthly analytics and performance report
- Monthly Meeting & follow up
- Unlimited monthly email correspondence
- Delivery time 10 days
(02)
Weekly
Designed for medium-sized businesses or those looking for a more comprehensive approach.
- Marketing Due Diligence
- Roadmap and action list
- Start up workshop
- Weekly analytics and performance report
- Team management and assignment
- Weekly Meeting & follow up
- Unlimited email correspondence
- Delivery time 10 days
(03)
Daily
Tailored for larger businesses or those seeking a fully-integrated CMO solution.
- Marketing Due Diligence
- Roadmap and action list
- Start up workshop
- Weekly analytics and performance report
- Team management and assignment
- Project management
- Daily Meeting & follow up
- Unlimited correspondence, phone or email
- Delivery time 10 days
Frequently asked questions -
Chief Marketing Officier
What is a fractional CMO?
A Fractional CMO is a part-time marketing executive who provides the strategic leadership of a Chief Marketing Officer without the cost or commitment of a full-time hire. They work with your business to develop marketing strategies, manage your team, and drive growth, all on a flexible schedule that fits your needs.
What are the typical services a fractional CMO provide?
A Fractional CMO can develop and implement marketing strategies, manage campaigns, oversee digital marketing, improve customer acquisition, manage your in-house or external marketing teams, and report on marketing performance. They also ensure your marketing efforts are fully aligned with your business goals.
How is a Fractional CMO different from a full-time CMO?
A full-time CMO works exclusively for your business, typically at a higher cost. A Fractional CMO works on a part-time or project-based basis, providing the same high-level expertise and leadership, but at a fraction of the cost. They can be especially useful for companies that don’t require full-time marketing leadership.
How does a fractional CMO work?
A Fractional CMO works on a part-time or project basis, providing the same strategic leadership as a full-time CMO but with more flexibility. They start by understanding your business goals, conducting a marketing audit, and identifying areas for improvement. From there, they develop a tailored marketing strategy, oversee execution, and ensure that your marketing efforts align with your business objectives. They can also manage your marketing team, collaborate with external partners, and provide regular reporting to track progress and optimize performance.
How long will a Fractional CMO work with my business?
The length of engagement depends on your needs. Some businesses need short-term guidance for specific projects, while others engage a Fractional CMO for ongoing support over several months or years. Flexibility is key, so the duration can be tailored to your business’s needs.
How do I know if I need a Fractional CMO?
If your business needs marketing leadership but doesn’t have the budget for a full-time executive, or if you’re struggling with marketing direction, team management, or growth, a Fractional CMO can be an ideal solution. They provide the expertise needed to build or refine your marketing efforts without long-term commitments.
Can a Fractional CMO work with my existing team?
Yes, a Fractional CMO can manage or collaborate with your existing marketing team. They offer leadership, help optimize workflows, and ensure everyone is aligned with your broader marketing goals.
How much does a Fractional CMO cost?
The cost of a Fractional CMO varies depending on your specific needs, the scope of the work, and the level of engagement. It is typically more affordable than hiring a full-time CMO, as you only pay for the hours or projects you need.
We provide some standard packages above.
How soon can I start working with a Fractional CMO?
You can typically start working with a Fractional CMO within a few days to a couple of weeks, depending on your specific needs and availability. After an initial consultation, we’ll match you with a CMO that best fits your business, and they’ll hit the ground running to address your marketing challenges.
What kind of results can I expect from hiring a Fractional CMO?
A Fractional CMO will help you create a clear marketing strategy, optimize your marketing efforts, and drive measurable growth in areas like lead generation, customer acquisition, and brand visibility. Results will vary based on your goals, but you can expect improved marketing performance, better team management, and a stronger connection between your marketing and business outcomes.
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